![Examining Medical Decision Making from a Marketing Perspective]()
Examining Medical Decision Making from a Marketing PerspectiveBarbara E. Kahn, Eric Greenleaf, Julie R. Irwin, Alice M. Isen, Irwin P. Levin, Mary Frances Luce, Manuel C. F. Pontes, James Shanteau, Marc Vanhuele and Mark J. Young · Marketing Letters · 1997