海量图书期刊资源,随时随地畅享阅读乐趣
Designing Marketing Research to Increase ValiditySeymour Banks · Journal of Marketing · 1964
Estimation of Multimagazine ReadershipSeymour Banks and Albert Madansky · The Journal of Business · 1958
Media in Advertising.by Roger BartonReview by: Seymour Banks · The Journal of Business · 1965
Marketing Research.by Richard D. CrispReview by: Seymour Banks · The Journal of Business · 1959
[untitled]Review by: Seymour Banks · The Journal of Business of the University of Chicago · 1950
Discussion: Commodity Advertising of Farm ProductsBanks, Seymour · Journal of Farm Economics · 1959
The True Probability of ExposureSeymour Banks · Journal of Marketing Research · 1968
New PhenomenonReview by: Seymour Banks · Journal of Marketing · 1965
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013