Puffery and Magazine Ad Readership
- 期刊名称Journal of Marketing
- 作者Bruce G. Vanden Bergh and Leonard N. Reid
- 卷第44卷
- 期第2期
- 印刷ISSN0022-2429
- 文件大小730.22KB
- 发表时间1980
- DOI10.2307/1249979
- 页码78-81
Marketing Researchby David J. Luck; Hugh G. WalesReview by: Delbert J. Duncan · The American Economic Review · 1953
Marketing Researchby David J. Luck; Hugh G. Wales; Donald A. TaylorReview by: John J. Wheatley · Journal of Marketing · 1971
Marketing Researchby David J. Luck; Hugh G. Wales; Donald A. TaylorReview by: J. Barry Mason · Journal of Marketing · 1975
Marketing Researchby David J. Luck; Hugh G. Wales; Donald A. Taylor; Ronald S. RubinReview by: V. Kanti Prasad · Journal of Marketing Research · 1979
Analyses of Minnesota Incomes, 1938-39Review by: Roland S. Vaile · Minnesota History · 1944
[untitled]Review by: Roland S. Vaile · Journal of Farm Economics · 1946
Competition among Grainsby N. JasnyReview by: Roland S. Vaile · Journal of Marketing · 1941
Margarine and Georgiaby T. H. WhiteheadReview by: Roland S. Vaile · Journal of Marketing · 1941
Wartime Food Managementby Joseph S. DavisReview by: Roland S. Vaile · Journal of Marketing · 1944
Guns and Butterby J. Philip WernetteReview by: Roland S. Vaile · Journal of Marketing · 1941
Municipal Trade Barriersby Ralph Cassady,Review by: Roland S. Vaile · Journal of Marketing · 1941
Information in AdvertisingReview by: Roland S. Vaile · Journal of Marketing · 1941
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013