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Information Asymmetries in the Pricing of Fine WinesThode, Stephen F.; Taylor, Larry W.; Maskulka, James M. · International Journal of Wine Marketing · 2002
Place‐based marketing strategies, brand equity and vineyard valuationThode, Stephen F.; Maskulka, James M. · Journal of Product & Brand Management · 1998
Concerns about Green MarketingKangis, Peter · International Journal of Wine Marketing · 1992
Benchmarking wine tourism developmentGetz, Donald; Brown, Graham · International Journal of Wine Marketing · 2006
The European Wine IndustryJenster, Per V.; Jenster, Lars · International Journal of Wine Marketing · 1993
Attracting Repeat Customers to WineriesDodd, Tim H. · International Journal of Wine Marketing · 1999
Promoting Wine by CountryChancy, Isabella M. · International Journal of Wine Marketing · 2002
Wine Brand Naming in ChinaWilson, Ian; Huang, Yuelu · International Journal of Wine Marketing · 2003
Marketing Planning for WineSpawton, Tony · International Journal of Wine Marketing · 1990
External Search Effort for WineChaney, Isabella M. · International Journal of Wine Marketing · 2000