![[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || The Effects of Personality Traits on Social Media Involvement and Electronic Word of Mouth]()
[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || The Effects of Personality Traits on Social Media Involvement and Electronic Word of MouthObal, Michael W.; Krey, Nina; Bushardt, Christian · 2016