Effective Television Advertising: A Study of 1000 Commercialsby David W. Stewart; David H. Furse
- 期刊名称Journal of Marketing
- 作者Review by: Alan J. Bush
- 卷第51卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小176.16KB
- 发表时间1987-07
- DOI10.2307/1251655
- 页码143-144
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