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Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application

Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application

Robin, Donald P.; Reidenbach, R. Eric
  • 期刊名称Journal of Marketing
  • 作者Robin, Donald P.; Reidenbach, R. Eric
  • 卷第51卷
  • 期第1期
  • 印刷ISSN0022-2429
  • 电子ISSN1547-7185
  • 文件大小1975.54KB
  • 发表时间1987-01
  • DOI10.1177/002224298705100104
  • 页码44-58
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