Carnegie Mellon University
- 作者Richard M. Cyert
- 卷第1988卷
- 期第64期
- 印刷ISSN0271-0560
- 电子ISSN1536-0741
- 文件大小445.68KB
- 发表时间1988
- DOI10.1002/he.36919886411
- 页码91-98
同作者推荐
Quality mattersWilliam F. Massy; Steven W. Graham; Paula Myrick Short · 2007
DECISION SCIENCE IN ACADEMIC ADMINISTRATIONWilliam F. Massy · 1981
Research assessment in Hong KongNigel J. French; William F. Massy; Kenneth Young · 2001
A Theory of Market SegmentationHenry J. Claycamp and William F. Massy · Journal of Marketing Research · 1968
Philosophy of Marketing ScienceReview by: William F. Massy · Journal of Marketing · 1965
Research Assessment in Hong KongNigel J. French, William F. Massy and Kenneth Young · Higher Education · 2001
Analysis of Retailer Advertising BehaviorWilliam F. Massy and Ronald E. Frank · Journal of Marketing Research · 1966
Toward Future TheoryReview by: William F. Massy · Journal of Marketing · 1964