The Mediating Role of Attitude toward the Ad: Some Additional Evidence
- 期刊名称Journal of Marketing Research
- 作者Homer, Pamela M.
- 卷第27卷
- 期第1期
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小1190.04KB
- 发表时间1990-02
- DOI10.1177/002224379002700108
- 页码78-86
Detection and Correction of Interviewer BiasFerber, Robert; Wales, Hugh G. · Public Opinion Quarterly · 1952
The Market for Prefabricated HousingRobert Ferber and Hugh G. Wales · Journal of Marketing · 1951
Detection and Correction of Interviewer BiasRobert Ferber and Hugh G. Wales · The Public Opinion Quarterly · 1952
Advertising Recall in Relation to Type of RecallFerber, Robert; Wales, Hugh G. · Public Opinion Quarterly · 1958
The Effectiveness of Pharmaceutical Advertising: A Case StudyRobert Ferber and Hugh G. Wales · Journal of Marketing · 1958
Advertising Recall in Relation to Type of RecallRobert Ferber and Hugh G. Wales · The Public Opinion Quarterly · 1958-1959
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013