海量图书期刊资源,随时随地畅享阅读乐趣
Consumer and nonconsumer stakeholder orientation in U.K. companiesGordon E. Greenley; Gordon R. Foxall · 1996
External moderation of associations among stakeholder orientations and company performanceGordon E. Greenley; Gordon R. Foxall · 1998
Tactical product decisionsGordon E. Greenley · 1983
MANAGERIAL PERCEPTIONS OF MARKETING PLANNING[1]Gordon E. Greenley · 1988
Thriving on TurbulenceDr Brendan J. Gray; Professor Gordon E. Greenley; Dr Sheelagh M. Matear; Mr Philip K. Matheson · 1999
A model of strategy decision makingDr Gordon E. Greenley · 1993
Effectiveness in marketing planningGordon E. Greenley · 1983
Where marketing planning failsGordon E. Greenley · 1983