海量图书期刊资源,随时随地畅享阅读乐趣
Humor in Advertising: The Moderating Role of Prior Brand EvaluationAmitava Chattopadhyay and Kunal Basu · Journal of Marketing Research · 1990
Marketing Pharmaceuticals to Developing Nations: Research Issues and a Framework for Public PolicyKunal Basu; Amitava Chattopadhyay · 1995
A Test for ClustersStephen John Arnold · Journal of Marketing Research · 1979
The Development of Brand LoyaltyW. T. Tucker · Journal of Marketing Research · 1964
“I'm here to help”Coyle, James R.; Smith, Ted; Platt, Glenn · Journal of Research in Interactive Marketing · 2012
Preference Minorities and the internetChoi, Jeonghye; Bell, David R · Journal of Marketing Research · 2011
Experimental Analysis of Predecision Information SeekingJohn E. Swan · Journal of Marketing Research · 1969
Valuing CustomersSunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart · Journal of Marketing Research · 2004
Choice Criteria, Decision Behavior, and PersonalityJerome B. Kernan · Journal of Marketing Research · 1968
Stages of Consumer Decision MakingTerrence O'Brien · Journal of Marketing Research · 1971