海量图书期刊资源,随时随地畅享阅读乐趣
Assessing Construct Validity in Organizational ResearchRichard P. Bagozzi, Youjae Yi and Lynn W. Phillips · Administrative Science Quarterly · 1991
Multitrait-Multimethod Matrices in Consumer ResearchRichard P. Bagozzi and Youjae Yi · Journal of Consumer Research · 1991
On the Use of Structural Equation Models in Experimental DesignsRichard P. Bagozzi and Youjae Yi · Journal of Marketing Research · 1989
The Degree of Intention Formation as a Moderator of the Attitude-Behavior RelationshipRichard P. Bagozzi and Youjae Yi · Social Psychology Quarterly · 1989
State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon UsageRichard P. Bagozzi, Hans Baumgartner and Youjae Yi · Journal of Consumer Research · 1992
Inviting questionsKhan, Uzma; Tormala, Zakary L. · Journal of Consumer Psychology · 2012
Consumer decisions in relationshipsSimpson, Jeffry A.; Griskevicius, Vladas; Rothman, Alexander J. · Journal of Consumer Psychology · 2012
Mediation with categorical variables compleatIacobucci, Dawn · Journal of Consumer Psychology · 2012
Research Dialogue IntroductionPriester, Joseph R.; Petty, Richard E. · Journal of Consumer Psychology · 2012
Sadness and consumptionGarg, Nitika; Lerner, Jennifer S. · Journal of Consumer Psychology · 2013
Research dialogue introductionPriester, Joseph R.; Petty, Richard E. · Journal of Consumer Psychology · 2013
Selective versus comparative processingKardes, Frank R. · Journal of Consumer Psychology · 2013
Editorial BoardJournal of Consumer Psychology · 2012