Fundamental Issues and Directions for Marketing || Modular Architectures in the Marketing Process
- 期刊名称Journal of Marketing
- 作者Ron Sanchez
- 卷第63卷
- 印刷ISSN0022-2429
- 文件大小3225.57KB
- 发表时间1999
- DOI10.2307/1252104
- 页码92-111
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