海量图书期刊资源,随时随地畅享阅读乐趣
Beyond Fact or Artifact: An Assessment of Fishbein and Middlestadt's Perspectives on Attitude Change ProcessesCurtis P. Haugtvedt and The Consumer Psychology Seminar · Journal of Consumer Psychology · 1997
Handbook of Consumer Psychology || Individual DifferencesHaugtvedt, Curtis P. · 2014
Handbook of Consumer Psychology || Attitude Change and PersuasionHaugtvedt, Curtis P. · 2014
Message Order Effects in Persuasion: An Attitude Strength PerspectiveCurtis P. Haugtvedt and Duane T. Wegener · Journal of Consumer Research · 1994
Contemporary Attitude Theory in Sport: Theoretical Considerations and ImplicationsDaniel C. Funk; Curtis P. Haugtvedt; Dennis R. Howard · 2000
Attitudes and recycling: Does the measurement of affect enhance behavioral prediction?Stephen M. Smith; Curtis P. Haugtvedt; Richard E. Petty · 1994
Advertising Repetition and Variation Strategies: Implications for Understanding Attitude StrengthCurtis P. Haugtvedt, David W. Schumann, Wendy L. Schneier and Wendy L. Warren · Journal of Consumer Research · 1994
Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer BehaviorCurtis P. Haugtvedt; Richard E. Petty; John T. Cacioppo · 1992
Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer BehaviorCurtis P. Haugtvedt, Richard E. Petty and John T. Cacioppo · Journal of Consumer Psychology · 1992