海量图书期刊资源,随时随地畅享阅读乐趣
Consumer Demand: A New Approachby Kelvin LancasterReview by: D. S. Ironmonger · Economica (New Series) · 1975
New Commodities and Consumer Behaviourby D. S. Ironmonger;Consumer Demand: A New Approachby Kelvin LancasterReview by: Marc Nerlove · Journal of Political Economy · 1975
Source, Transmitter, Message, AudienceReview by: Lawrence X. Tarpey · Journal of Marketing · 1966
Need for RegulationReview by: Lawrence X. Tarpey · Journal of Marketing · 1965
The Managerial BattlefieldReview by: Lawrence X. Tarpey, Sr. · Journal of Marketing · 1961
Eight Supermarkets and How They GrewReview by: Lawrence X. Tarpey · Journal of Marketing · 1961
A Primer on the Law of Deceptive Practices: A Guide for the Businessmanby Earl W. KintnerReview by: Lawrence X. Tarpey · Journal of Marketing · 1972
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013