Teaching Strategic Marketing Models with Web-Based Business Intelligence Tools: Innovative Guided Marketing Analysis
Heinrichs, J. H.; Lim, J.-S.; Hudspeth, L. J.
- 期刊名称Journal of Marketing Education
- 作者Heinrichs, J. H.; Lim, J.-S.; Hudspeth, L. J.
- 卷第24卷
- 期第2期
- 印刷ISSN0273-4753
- 文件大小93.17KB
- 发表时间2002-08-01
- DOI10.1177/027753024002006
- 页码135-142