Die Überzeugungskraft unattraktiver kommunikatorenHeribert Gierl; Silke Bambauer · 2002

Wirken partitionierte Preise wirklich günstiger als Komplettpreise?Heribert Gierl; Silke Bambauer-Sachse · 2008

Can a positive mood counterbalance weak arguments in personal sales conversations?Silke Bambauer-Sachse; Heribert Gierl · 2009

Information Networks as a Safeguard from Opportunism in Industrial Supplier-Buyer RelationshipsGierl, Heribert; Bambauer, Silke · Schmalenbach Business Review · 2002

Information Networks as a Safeguard from Opportunism in Industrial Supplier-Buyer RelationshipsGierl, Heribert; Bambauer, Silke · SSRN Electronic Journal · 2003

Difficulties with using correlations to determine the relative strength of effects of latent variablesHeribert Gierl; Silke Bambauer · 2007

Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?Silke Bambauer-Sachse; Verena Hüttl; Heribert Gierl · 2011