海量图书期刊资源,随时随地畅享阅读乐趣
Pricing financial services innovationsNejad, Mohammad G.; Estelami, Hooman · Journal of Financial Services Marketing · 2012
Sports sponsorship perceptions: An explorationFerrier, Susan; Waite, Kathryn; Harrison, Tina · Journal of Financial Services Marketing · 2013
Editorial: Wherefore customer loyalty?Szmigin, Isabelle; Carrigan, Marylyn · Journal of Financial Services Marketing · 2001
Reputation in financial servicesWeston, Rae; Naughton, Tony · Journal of Financial Services Marketing · 2005
Islamic finance: Challenges and opportunitiesRammal, Hussain G · Journal of Financial Services Marketing · 2010
Winning the battle for customersFisher, Alison · Journal of Financial Services Marketing · 2001
Contact management and customer loyaltyJones, Henry; Farquhar, Jillian Dawes · Journal of Financial Services Marketing · 2003
The riches of relevanceNoble, Yolanda · Journal of Financial Services Marketing · 2009