A framework for the utilization of information technology in higher education admission department
- 期刊名称International Journal of Educational Management
- 作者McClea, Michael; Yen, David C.
- 卷第19卷
- 期第2期
- 印刷ISSN0951-354X
- 文件大小348.81KB
- 发表时间2005-03
- DOI10.1108/09513540510582390
- 页码87-101
Service personalization and loyaltyBall, Dwayne; Coelho, Pedro S.; Vilares, Manuel J. · Journal of Services Marketing · 2006
New service development: a network perspectiveSyson, Fiona; Perks, Helen · Journal of Services Marketing · 2004
Religion and MarketingCutler, Bob D · Journal of Professional Services Marketing · 1992
Internal MarketingGreene, Walter E.; Walls, Gary D.; Schrest, Larry J. · Journal of Services Marketing · 1994
An approach to branding servicesMoorthi, Y.L.R. · Journal of Services Marketing · 2002
Convenience in Services MarketingBrown, Lew G. · Journal of Services Marketing · 1990
Managing Word of Mouth CommunicationsHaywood, K. Michael · Journal of Services Marketing · 1989
Pricing practices of service organizationsAvlonitis, George J.; Indounas, Kostis A. · Journal of Services Marketing · 2006