海量图书期刊资源,随时随地畅享阅读乐趣
Communication strategy in partnership selectionDmitri Kuksov · 2009
<span class="smallCaps">Consumer Feelings and Equilibrium Product QualityGanesh Iyer; Dmitri Kuksov · 2010
Endogeneity and Individual Consumer ChoiceKuksov, Dmitri; Villas-Boas, J. Miguel · Journal of Marketing Research · 2008
Advertising and Consumers' CommunicationsKuksov, Dmitri; Shachar, Ron; Wang, Kangkang · Marketing Science · 2013
Competition in Consumer Shopping ExperienceIyer, Ganesh; Kuksov, Dmitri · Marketing Science · 2012
Pricing, Frills, and Customer RatingsKuksov, Dmitri; Xie, Ying · Marketing Science · 2010
Brand Value in Social InteractionKuksov, Dmitri · Management Science · 2007