海量图书期刊资源,随时随地畅享阅读乐趣
Marketing social marketing theory to practitionersLevit, Tatiana; Cismaru, Magdalena · International Review on Public and Nonprofit Marketing · 2020
Sport marketing and non profit marketing - perfect togetherShani, David · International Review on Public and Nonprofit Marketing · 2015
Role of celebrity in cause related marketingThamaraiselvan, N.; Arasu, B. Senthil; Inbaraj, J. Daniel · International Review on Public and Nonprofit Marketing · 2017
Increasing charitable donation intentions with preliminary importance ratingsJames, Russell N. · International Review on Public and Nonprofit Marketing · 2018
Consumer responses to CSR in Indian banking sectorFatma, Mobin; Rahman, Zillur · International Review on Public and Nonprofit Marketing · 2016
Understanding patient satisfaction in a hospital emergency departmentSoares, Ana Maria; Farhangmehr, Minoo · International Review on Public and Nonprofit Marketing · 2015
Cause related marketing: armani initiative ‘acqua for life’Mititelu, Cristina; Fiorani, Gloria; Mariani, Simone · International Review on Public and Nonprofit Marketing · 2014
Does brand identification transform alumni into university advocates?Stephenson, Amber L.; Yerger, David B. · International Review on Public and Nonprofit Marketing · 2014