海量图书期刊资源,随时随地畅享阅读乐趣
Product and Service Innovation: Ideas for Future Cross-Disciplinary ResearchEkaterina V. Karniouchina; Liana Victorino; Rohit Verma · 2006
Impact of "Mad Money" Stock Recommendations: Merging Financial and Marketing PerspectivesEkaterina V. Karniouchina, William L. Moore and Kevin J. Cooney · Journal of Marketing · 2009
The role of coordinated marketing-operations strategy in servicesBo Edvardsson and Professor Philipp, Professor; Dixon, Michael; V. Karniouchina, Ekaterina; van der Rhee, Bo; Verma, Rohit; Victorino, Liana · Journal of Service Management · 2014
Are Virtual Markets Efficient Predictors of New Product Success? The Case of the Hollywood Stock ExchangeEkaterina V. Karniouchina · 2011
Issues in the use of ratings-based versus choice-based conjoint analysis in operations management researchEkaterina V. Karniouchina; William L. Moore; Bo van der Rhee; Rohit Verma · 2009