Measuring customer attractiveness
- 期刊名称Industrial Marketing Management
- 作者La Rocca, Antonella; Caruana, Albert; Snehota, Ivan
- 卷第41卷
- 期第8期
- 印刷ISSN0019-8501
- 文件大小244.21KB
- 发表时间2012-11
- DOI10.1016/j.indmarman.2012.10.008
- 页码1241-1248
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Letter from the EditorLaPlaca, Peter J. · Industrial Marketing Management · 2012
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Editorial Board ContinuedIndustrial Marketing Management · 2012
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