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Brand equity, relationship quality, relationship value, and customer loyalty: Evidence from the telecommunications servicesChen, Ching-Fu; Myagmarsuren, Odonchimeg · Total Quality Management & Business Excellence · 2011
Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?(Sandy) Zhang, Sha; van Doorn, Jenny; Leeflang, Peter S.H. · International Business Review · 2014