Understanding loyalty bonds and their impact on relationship strength: a service firm perspective
- 期刊名称Journal of Services Marketing
- 作者Moore, Melissa L.; Ratneshwar, S.; Moore, Robert S.
- 卷第26卷
- 期第4期
- 印刷ISSN0887-6045
- 文件大小250.10KB
- 发表时间2012-06-29
- DOI10.1108/08876041211237550
- 页码253-264
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