Benchmarking the Use of QR Code in Mobile Promotion
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu
- 期刊名称Journal of Advertising Research
- 作者Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu
- 卷第52卷
- 期第1期
- 印刷ISSN0021-8499
- 文件大小673.08KB
- 发表时间2012-03
- DOI10.2501/JAR-52-1-102-117
- 页码102-117