海量图书期刊资源,随时随地畅享阅读乐趣
Mobile coupons: what to offer, to whom, and where?Khajehzadeh, Saman; Oppewal, Harmen; Tojib, Dewi · European Journal of Marketing · 2015
Deciphering antecedents of organizational innovationGanter, Alois; Hecker, Achim · Journal of Business Research · 2013
Consumer insights for developing marketsGoyal, Anita; Belk, Russell W. · Journal of Indian Business Research · 2013
Is “not‐real” price lawful?Siswantoro, Dodik · Journal of Islamic Accounting and Business Research · 2012
Understanding Culinary Arts WorkersHuang, Hsu-I · Journal of Foodservice Business Research · 2006
Introduction: Strategic thinking in marketingMoon, Junyean · Journal of Business Research · 2013
Effectiveness of integrated marketing communicationsBaidya, Mehir; Maity, Bipasha · Journal of Indian Business Research · 2010
Satisfaction with Food ServicesAndaleeb, Syed Saad; Caskey, Amy · Journal of Foodservice Business Research · 2007
TANGSERVRaajpoot, Nusser A. · Journal of Foodservice Business Research · 2002