Optimizing the Amount of Entertainment in Advertising
- 期刊名称Journal of Advertising Research
- 作者Teixeira, Thales S.; Stipp, Horst
- 卷第53卷
- 期第3期
- 印刷ISSN0021-8499
- 文件大小262.81KB
- 发表时间2013-09
- DOI10.2501/JAR-53-3-286-296
- 页码286-296
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