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Accumulation versus instant loyalty programs: The influence of controlling policies on customers' commitments

Accumulation versus instant loyalty programs: The influence of controlling policies on customers' commitments

Noble, Stephanie M.; Esmark, Carol L.; Noble, Charles H.

期刊名称Journal of Business Research
作者Noble, Stephanie M.; Esmark, Carol L.; Noble, Charles H.
卷第67卷
期第3期
印刷ISSN0148-2963
文件大小508.65KB
发表时间2014-03
DOI10.1016/j.jbusres.2013.01.002
页码361-368

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