Editorial
—Report of the Marketing Science Editorial Review Committee
Fader, Peter S.; Bronnenberg, Bart J.; Iyer, Ganesh; Neslin, Scott A.; Netzer, Oded; Srinivasan, Kannan
- 期刊名称Marketing Science
- 作者Fader, Peter S.; Bronnenberg, Bart J.; Iyer, Ganesh; Neslin, Scott A.; Netzer, Oded; Srinivasan, Kannan
- 卷第33卷
- 期第2期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小1055.22KB
- 发表时间2014-03
- DOI10.1287/mksc.2013.0843
- 页码159-162