海量图书期刊资源,随时随地畅享阅读乐趣
Understanding the mechanism and determinants of compromise effectsShibin Sheng; Andrew M. Parker; Kent Nakamoto · 2005
The Effects of Price Discount and Product Complementarity on Consumer Evaluations of Bundle ComponentsShibin Sheng, Andrew M. Parker and Kent Nakamoto · Journal of Marketing Theory and Practice · 2007
Materialism and Social ConsumptionFitzmaurice, Julie; Comegys, Charles · The Journal of Marketing Theory and Practice · 2006
Relationship Drivers of Customer CommitmentLacey, Russell · The Journal of Marketing Theory and Practice · 2007
The Extended Self UnboundBelk, Russell W. · The Journal of Marketing Theory and Practice · 2014
Some Antecedents of Price SensitivityRamirez, Edward; Goldsmith, Ronald E. · The Journal of Marketing Theory and Practice · 2009
From the EditorMarshall, Greg · The Journal of Marketing Theory and Practice · 2006
The Digital SelfEpps, Sarah Rotman · The Journal of Marketing Theory and Practice · 2014
Profiling Online BiddersHou, Jianwei; Elliott, Kevin · The Journal of Marketing Theory and Practice · 2010