海量图书期刊资源,随时随地畅享阅读乐趣
More effective sales force reportingThomas R. Wotruba; Richard Mangone · 1979
Effective sales force recognition programsThomas R. Wotruba; John S. Macfie; Jerome A. Colletti · 1991
Are consumers really satisfied?Thomas R. Wotruba; Patricia L. Duncan · 1975
The Changing Character of Industrial SellingWotruba, Thomas R. · European Journal of Marketing · 1980
Monetary Inducements and Mail Questionnaire ResponseThomas R. Wotruba · Journal of Marketing Research · 1966
Widening the ScopeReview by: Thomas R. Wotruba · Monthly Labor Review · 1967
Thurstone TechniquesWotruba, Thomas R. · Journal of Marketing · 1966
The Evolution of Personal SellingThomas R. Wotruba · The Journal of Personal Selling and Sales Management · 1991
Social Marketing: Its Definition and DomainAlan R. Andreasen · Journal of Public Policy & Marketing · 1994
The New Marketing MyopiaSmith, N. Craig; Drumwright, Minette E; Gentile, Mary C · Journal of Public Policy & Marketing · 2010
Stakeholder Marketing 2.0Chakravorti, Bhaskar · Journal of Public Policy & Marketing · 2010
Marketing as Constructive EngagementShultz, Clifford J · Journal of Public Policy & Marketing · 2007
Ethical Challenges of Social MarketingBrenkert, George G. · Journal of Public Policy & Marketing · 2002
Marketing Ethics: Onward toward Greater ExpectationsGene R. Laczniak · Journal of Public Policy & Marketing · 1993
Front MatterJournal of Public Policy & Marketing · 2006
The Same, but DifferentJoel B. Cohen · Journal of Public Policy & Marketing · 2006