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The interactive effect of power distance belief and consumers’ status on preference for national (vs. private-label) brands

The interactive effect of power distance belief and consumers’ status on preference for national (vs. private-label) brands

Wang, Jessie J.; Torelli, Carlos J.; Lalwani, Ashok K.
  • 期刊名称Journal of Business Research
  • 作者Wang, Jessie J.; Torelli, Carlos J.; Lalwani, Ashok K.
  • 卷第107卷
  • 印刷ISSN0148-2963
  • 文件大小704.03KB
  • 发表时间2020-02
  • DOI10.1016/j.jbusres.2019.10.001
  • 页码1-12
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