海量图书期刊资源,随时随地畅享阅读乐趣
Archiving the archivesBeard, Fred · Journal of Historical Research in Marketing · 2018
How Products and Advertising Offend ConsumersBeard, Fred K. · Journal of Advertising Research · 2008
Practitioner Views of Comparative AdvertisingBeard, Fred K. · Journal of Advertising Research · 2013
Preparing Campaigns Students for Group WorkBeard, Fred · Journal of Advertising Education · 2016
IMC use and client-ad agency relationshipsBeard, Fred · Journal of Marketing Communications · 1997
Commentary 3: The Ethicality of In-text AdvertisingBeard, Fred · Journal of Mass Media Ethics · 2007
Publications: A valid measure of faculty contribution?Beard, Larry H.; Jacobs, Fred A.; Hartgraves, Al L. · Journal of Accounting Education · 1985
OPTIMIZING FLOOD CONTROL ALLOCATION FOR A MULTIPURPOSE RESERVOIRFred K. Duren; Leo R. Beard · 1972
From label to trademarkWooliscroft, Ben; Petty, Ross D. · Journal of Historical Research in Marketing · 2012
The evolution of conspicuous consumptionWooliscroft, Ben; Patsiaouras, Georgios; Fitchett, James A. · Journal of Historical Research in Marketing · 2012
The birth of modern packagingTwede, Diana · Journal of Historical Research in Marketing · 2012
William Lazer: reflections on my careerLazer, William · Journal of Historical Research in Marketing · 2013
Editing <i>The History of Marketing Thought</i>Tadajewski, Mark · Journal of Historical Research in Marketing · 2009
Realizing marketplace opportunityFoster Davis, Judy · Journal of Historical Research in Marketing · 2013
Marketing and feminism in historic perspectiveMaclaran, Pauline · Journal of Historical Research in Marketing · 2012
The subsiding sizzle of advertising historySchwarzkopf, Stefan · Journal of Historical Research in Marketing · 2011