![Part 2 || Significant Current Trends in Marketing]()
Part 2 || Significant Current Trends in MarketingL. D. H. Weld, Paul H. Nystrom, Theodore N. Beckman, Kenneth Dameron, Donald R. G. Cowan, H. E. Erdman, Harry R. Tosdal, E. T. Grether, Paul T. Cherington, Vergil D. Reed, Paul D. Converse and Fred E. Clark · Journal of Marketing · 1942