![[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || The Desire for Unique Consumer Products, Innovativeness, and Conformity]()
[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || The Desire for Unique Consumer Products, Innovativeness, and ConformitySharma, Dheeraj; Borna, Shaheen · 2015