Marketing Abstracts
- 期刊名称Journal of Marketing
- 作者Gross, Walter; Luck, David J.; McNeal, James U.; Mertes, John E.
- 卷第40卷
- 期第2期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小2405.27KB
- 发表时间1976-04
- DOI10.1177/002224297604000216
- 页码100-117
12th Conference on Historical Analysis & Research in Marketing (CHARM) Abstracts: "The Future of Marketing's Past"Journal of Macromarketing · 2005
Tenth Conference on Historical Analysis and Research in Marketing (CHARM) Abstracts: Milestones in Marketing HistoryBrian Jones, D. G.; Gartrell, E.; Witkowski, T. · Journal of Macromarketing · 2001
International abstracts of research in marketingAdamantios Diamantopoulos · 2004
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International abstracts of research in marketing2007
International abstracts of research in marketing2001
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Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013