Market-Based Guidelines for Design of Industrial Products
- 期刊名称Journal of Marketing
- 作者Yoram Wind, John F. Grashof and Joel D. Goldhar
- 卷第42卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小1649.61KB
- 发表时间1978-07
- DOI10.2307/1250530
- 页码27-37
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