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A Comment on Patterns of Store Choice and Customer Gain/Loss AnalysisWilson, E. J.; Woodside, A. G. · Journal of the Academy of Marketing Science · 1991
How buyers frame problems: RevisitedElizabeth J. Wilson; Robert C. McMurrian; Arch G. Woodside · 2001
Buying and marketing CPA servicesArch G. Woodside; Elizabeth J. Wilson; Patricia Milner · 1992
Marketing new products with distributorsElizabeth J. Wilson; Arch G. Woodside · 1992
Applying the long interview in direct marketing researchArch G. Woodside; Elizabeth J. Wilson · 1995
Diagnosing customer comparisons of competitors' marketing mix strategiesArch G. Woodside; Elizabeth J. Wilson · 1994
Degrees-of-Freedom Analysis of Case Data in Business Marketing ResearchElizabeth J. Wilson; Arch G. Woodside · 1999