Book Review
- 期刊名称Journal of Marketing
- 作者Jaworski, Bernard J.; Young, S. Mark
- 卷第55卷
- 期第1期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小681.70KB
- 发表时间1991-01
- DOI10.1177/002224299105500109
- 页码106-108
12th Conference on Historical Analysis & Research in Marketing (CHARM) Abstracts: "The Future of Marketing's Past"Journal of Macromarketing · 2005
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International abstracts of research in marketingAdamantios Diamantopoulos · 2004
International abstracts of research in marketingAdamantios Diamantopoulos · 2005
International abstracts of research in marketing2006
International abstracts of research in marketing2007
International abstracts of research in marketing2001
International abstracts of research in marketing2002
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013