海量图书期刊资源,随时随地畅享阅读乐趣
Measuring customer‐based brand equityLassar, Walfried; Mittal, Banwari; Sharma, Arun · Journal of Consumer Marketing · 1995
Brand origin: conceptualization and reviewThakor, Mrugank V. · Journal of Consumer Marketing · 1996
Explaining Green Purchasing BehaviorChan, Ricky Y. K.; Lau, Lorett B. Y. · Journal of International Consumer Marketing · 2002
Consumer perceptions of “green power”Rowlands, Ian H.; Parker, Paul; Scott, Daniel · Journal of Consumer Marketing · 2002
Hyperreality and Globalization:Belk, Russell W. · Journal of International Consumer Marketing · 1996
The Net GenerationNapoli, Julie; Ewing, Michael T. · Journal of International Consumer Marketing · 2000
Brand Orientation – A Strategy for SurvivalUrde, Mats · Journal of Consumer Marketing · 1994
Ten barriers to marketing planningMcDonald, Malcolm H.B. · Journal of Consumer Marketing · 1991