Social media and human need satisfaction: Implications for social media marketingZhu, Yu-Qian; Chen, Houn-Gee · Business Horizons · 2015

Empowering leadership in R&D teams: a closer look at its components, process, and outcomesZhu, Yu-Qian; Chen, Houn-Gee · R&D Management · 2015

Consumer's acceptance of high-tech products: the case of RFID credit cards in TaiwanZhu, Yu Qian; Chen, Houn Gee; Wang, Kenneth Hsiche · International Journal of Technology Marketing · 2014

How does Internet information seeking help academic performance? – The moderating and mediating roles of academic self-efficacyYu-Qian Zhu; Li-Yueh Chen; Houn-Gee Chen; Ching-Chin Chern · 2011

[IEEE 2011 44th Hawaii International Conference on System Sciences (HICSS 2011) - Kauai, HI (2011.01.4-2011.01.7)] 2011 44th Hawaii International Conference on System Sciences - An Integrative Model of Consumer's Adoption of RFID Credit Card ServiceYu-Qian Zhu, ; Houn-Gee Chen, · 2011

[IEEE 2011 International Joint Conference on Service Sciences (IJCSS) - Taipei, Taiwan (2011.05.25-2011.05.27)] 2011 International Joint Conference on Service Sciences - Fairness is in the Eye of the Beholder: How Personality Traits Affect Perceived Fairness and Satisfaction in Hotel ServiceZhu, Yu-Qian; Chen, Houn-Gee · 2011

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Love Internet, love online contentJi, Pan; Wayne Fu, W. · Internet Research · 2013

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