Fundamental Issues and Directions for Marketing || Marketing's Contributions to Society
- 期刊名称Journal of Marketing
- 作者William L. Wilkie and Elizabeth S. Moore
- 卷第63卷
- 印刷ISSN0022-2429
- 文件大小3397.00KB
- 发表时间1999
- DOI10.2307/1252112
- 页码198-218
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