Some Thoughts on the Advertising ProcessBent Stidsen · Journal of Marketing · 1970

To Buy a Fat PigReview by: Patrick J. Robinson and Bent Stidsen · Journal of Marketing · 1968

Some Thoughts on the Advertising ProcessBent Stidsen · Journal of Marketing · 1970

Application Series || Marketing ScienceBent Stidsen, Kenneth A. Longman, Morris J. Solomon and Roger Alling · Management Science · 1968

Comment…Stidsen, Bent; Goodman, Charles S. · Journal of Marketing · 1979

[Toward a Concept of Domesticated Markets]: CommentBent Stidsen and Charles S. Goodman · Journal of Marketing · 1979

Market segmentation, advertising and the concept of communication systemsBent Stidsen · 1975

Marketing as a Communication System: The Marketing Concept RevisitedStidsen, Bent; Schutte, Thomas F. · Journal of Marketing · 1972

Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012

Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996

Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014

Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996

Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997

Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999

Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013

Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013