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Who Benefits from Store Brand Entry?Koen Pauwels and Shuba Srinivasan · Marketing Science · 2004
Product Innovations, Advertising, and Stock ReturnsShuba Srinivasan, Koen Pauwels, Jorge Silva-Risso and Dominique M. Hanssens · Journal of Marketing · 2009
Retail-Price Drivers and Retailer ProfitsVincent R. Nijs, Shuba Srinivasan and Koen Pauwels · Marketing Science · 2007
Retail-Price Drivers and Retailer ProfitsNijs, Vincent R.; Srinivasan, Shuba; Pauwels, Koen · Marketing Science · 2007
Product Innovations, Advertising, and Stock ReturnsSrinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge; Hanssens, Dominique M · Journal of Marketing · 2009
Product Innovations, Advertising, and Stock ReturnsSrinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge; Hanssens, Dominique M. · Journal of Marketing · 2009
Do Promotions Benefit Manufacturers, Retailers, or Both?Srinivasan, Shuba; Pauwels, Koen; Hanssens, Dominique M.; Dekimpe, Marnik G. · Management Science · 2004
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Stress and consumer behaviorMathur, Anil; Moschis, George P.; Lee, Euehun · Journal of Marketing Practice: Applied Marketing Science · 1999
Critical issues in implementing marketingMeldrum, Mike · Journal of Marketing Practice: Applied Marketing Science · 1996
Chameleons in marketspacePattinson, Hugh; Brown, Linden · Journal of Marketing Practice: Applied Marketing Science · 1996
Harvesting the nettleHopkins, Michael · Journal of Marketing Practice: Applied Marketing Science · 1995