Editorial: Digesting the Milan Expo, 2015
- 期刊名称Place Branding and Public Diplomacy
- 作者Cull, Nicholas J
- 卷第11卷
- 期第3期
- 印刷ISSN1751-8040
- 电子ISSN1751-8059
- 文件大小84.96KB
- 发表时间2015-8
- DOI10.1057/pb.2015.10
- 页码169-174
Integrated brand building using brand taxonomiesde Chernatony, Leslie · Journal of Product & Brand Management · 1997
Pricing information goodsGuzmán, Francisco; Linde, Frank · Journal of Product & Brand Management · 2009
Building Successful Brands: the Strategic OptionsDoyle, Peter · Journal of Product & Brand Management · 1992
Corporate reputation: concept and measurementCaruana, Albert · Journal of Product & Brand Management · 1997
Buying apparel over the InternetGoldsmith, Ronald E.; Goldsmith, Elizabeth B. · Journal of Product & Brand Management · 2002
How consumers evaluate store brandsDick, Alan; Jain, Arun; Richardson, Paul · Journal of Product & Brand Management · 1996
New product developmentFojt, Martin · Journal of Product & Brand Management · 1996
Brand preference being challengedSchultz, Don E; Block, Martin P; Viswanathan, Vijay · Journal of Brand Management · 2014