海量图书期刊资源,随时随地畅享阅读乐趣
How children can learn from televisionHorst Stipp · 2003
Convergence now?Stipp, Horst · International Journal on Media Management · 1999
Determinants of Public Opinion About AIDSStipp, Horst; Kerr, Dennis · Public Opinion Quarterly · 1989
Assessing a New Advertising EffectZigmond, Dan; Stipp, Horst · Journal of Advertising Research · 2010
Determinants of Public Opinion About AIDSHorst Stipp and Dennis Kerr · The Public Opinion Quarterly · 1989
How Context Can Make Advertising More EffectiveStipp, Horst · Journal of Advertising Research · 2018
The NBC Study and Television ViolenceJ. Ronald Milavksy; Ronald C. Kessler; Horst H. Stipp; William S. Rubens · 1984
Optimizing the Amount of Entertainment in AdvertisingTeixeira, Thales S.; Stipp, Horst · Journal of Advertising Research · 2013
Associated Reviewers 2012International Journal on Media Management · 2012
ERRATUMInternational Journal on Media Management · 2006
Editorial BoardInternational Journal on Media Management · 2013
Editors' AnnouncementInternational Journal on Media Management · 2013
AN OBITUARY: Peter GlotzSchmid, Beat · International Journal on Media Management · 2005
EditorialSchmid, Beat F.; Gomez, Peter; Glotz, Peter; Wittig, Dörte · International Journal on Media Management · 1999
Editorial boardInternational Journal on Media Management · 2002
Calendar of EventsInternational Journal on Media Management · 2005