Advertising: Its Role in Modern Marketingby S. Watson Dunn; Arnold M. Barban
- 期刊名称Journal of Advertising
- 作者Review by: Noel L. Griese
- 卷第3卷
- 期第4期
- 印刷ISSN0091-3367
- 文件大小535.01KB
- 发表时间1974
- DOI10.2307/4187952
- 页码46-47
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