The Effect of Program Type and Other Variables in Reaching the Daytime Television Viewer with Advertising Messages
- 期刊名称Journal of Advertising
- 作者Gordon L. Wise, Herbert E. Brown and Myron K. Cox
- 卷第4卷
- 期第3期
- 印刷ISSN0091-3367
- 文件大小1096.13KB
- 发表时间1975
- DOI10.2307/4187989
- 页码41-46
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