The Impact of TV Advertising versus Word of Mouth on the Image of Lawyers: A Projective Experiment
- 期刊名称Journal of Advertising
- 作者Mark B. Traylor and Alicia M. Mathias
- 卷第12卷
- 期第4期
- 印刷ISSN0091-3367
- 文件大小1007.94KB
- 发表时间1983
- DOI10.2307/4188470
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